Google Analytics unknown
5
1 vote
Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics\' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.
Google Analytics
Free
Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
Native remarketing integrations with Google Ads
Basic Funnel reporting
Basic Attribution modeling
Number of views per web property: Max 200
Custom dimensions and metrics per property : 20 custom dimensions and metrics
User and account administration
Self-service Help Center and community forums
Free Payment options
Google Analytics 360
Custom
Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
Integration with Google BigQuery
Analytics 360 audience sharing to Salesforce Marketing Cloud
Advanced Analysis
Funnel reporting-Advanced, customizable funnel reporting
Attribution modeling- Advanced, including data-driven model
Cross-property roll-up reporting
Number of views per web property: Max 400
Custom dimensions and metrics per property :200 custom dimensions and metrics
Data freshness : Guaranteed 4 hours under SLA (usually faster)
Unlimited data
Unsampled reporting
Access to raw data
User and account administration
Services, support and SLAs provided by Google and global partner network
Invoiced monthly
Discovers the potential hidden in your data, mine for fresh insights, etc.
Comments